AI Lead Scoring & CRM
Know which lead to call first, and why
Describe your ideal buyer once. The AI scores every contact hot, warm or cold, writes down its reason, and updates the score after calls.
WebinarRun AI Lead Scoring rates every contact hot, warm or cold against your Ideal Customer Profile and writes a short reason for each score. It reads activity from WhatsApp chats, phone calls, webinars and AI Sessions, and sits on a built-in contacts CRM with statuses, tags, custom fields and follow-up dates. You can score contacts in bulk and re-score them automatically after calls.
- Score tiers: hot, warm, cold
- 3
- Score tiers: hot, warm, cold
- Contact sources tracked
- 8
- Contact sources tracked
- Pipeline statuses, New to Lost
- 5
- Pipeline statuses, New to Lost
- Custom contact fields on Scale
- 150
- Custom contact fields on Scale
Updated
Start with your Ideal Customer Profile
The AI scores against a profile you write in plain language. If you would rather not start from a blank page, the AI can draft one for you to edit.
- What you sell
- Who your ideal buyer is
- Which leads you treat as low priority
- An AI-generated profile as a starting point
A score with a reason your team can read
A bare number does not tell a rep what to say. Every WebinarRun score comes with a sentence or two explaining it, so the rep can open the call with context.
- Every contact rated hot, warm or cold
- A written reason under each score
- One score per contact, built from WhatsApp, calls, webinars and AI Sessions
- The score appears inside the WhatsApp chat while agents reply
Priya S.
+91 98•• ••• 210 · Source: Webinar
86
Hot
Why this score
Watched 52 of 58 minutes and clicked the offer. Asked twice about EMI options and said she wants to start next month. Matches your ideal buyer: working professional, Pune.
Webinar
Stayed till end
6 messages
AI call
Answered · 3:12
Re-scored automatically after the call · today, 4:18 pm
Score in bulk, then keep scores current
Score a whole backlog when you first switch it on, then let scores update as new conversations happen.
- Bulk-score contacts by date range
- Score every attendee of an event at once
- Optional automatic re-score after each phone call
- AI tags with a written meaning, applied automatically after calls
A contacts CRM built around follow-up
Scores live on the same contact record your team works from, with the source, status and owner of every lead.
- Sources: WhatsApp chat or call, phone call, webinar, AI Session, campaign, manual, API and import
- Statuses: New, Contacted, Follow-up, Converted and Lost
- Tags, follow-up dates and custom fields (text, number, date, dropdown, yes/no)
- Bulk actions, CSV import and export, and duplicate-lead review
- Activity history on every contact, and permanent erase on request
Search name, phone or tag…
Import CSV+ Add contact- Priya S.WebinarFollow-up#emi-queryBy: AI
- Arjun M.Phone callContacted#site-visitBy: Me
- Fatima K.WhatsAppNew#2bhkBy: AI
- Daniel R.AI SessionConverted#paidBy: None
- Meera J.ImportLost#budgetBy: None
5 of 1,862 contacts · 2 possible duplicates to review
Connect watch time to buying intent
Webinar analytics show each registrant's journey next to their lead score, so you can see which parts of your webinar warm people up.
- Registered, attended, attendance rate and watch time
- Retention curve and drop-off analysis
- Per-registrant journey with lead score, plus CSV export
Registered
1,240
Attended
682
Attendance
55%
Avg watch time
43 min
Retention (% of attendees still watching)
Drop-off 35–40 min · −9%Frequently asked questions
How does WebinarRun decide if a lead is hot, warm or cold?
The AI compares what it knows about the contact from WhatsApp, calls, webinars and AI Sessions with your Ideal Customer Profile. It then assigns hot, warm or cold and writes the reason.
Can I see why a lead got its score?
Yes. Every WebinarRun lead score has a written reason attached, shown on the contact and inside the WhatsApp chat.
Does the score update after a sales call?
It can. Turn on automatic re-scoring and WebinarRun re-scores the lead after each phone call, alongside the AI call summary in the contact notes.
Can I send scores to HubSpot, Zoho or Salesforce?
There are no native HubSpot, Zoho or Salesforce apps. You can connect your CRM or Zapier through signed webhooks and the REST API, which are included on the Growth and Scale plans.
How many custom contact fields can I add?
The trial and Starter plan allow 10 custom fields, Growth allows 50, and Scale allows 150.
Does lead scoring use AI credits?
Yes. Scoring draws on the monthly AI credits in your plan, and any usage beyond them comes from your pay-as-you-go wallet in INR or USD.
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